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November 29, 2006

Google Display Advertising Network

John Chow has been invited to join Google Display Advertising Network, a new CPM network that uses image and video ads.

"The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. (...) Every display network member negotiates a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee Google that they will provide a minimum amount of ad inventory each month."

There's no mention of this network on Google's sites and the only way to become a part of it is to be invited by Google.

4 comments:

  1. Invites you ? Let me guess, I think this outdoor or Display advertising network would be connected to your mobile Garmin or anything electronic display on your car, once you pass by a certain IP zone or Mobile cell Umbrella network, you will get some cool ads pushed to you as your local pizzeria or local hotels, nightclubs and events.

    Add to this display system that it can work on any car front and back glasses, so anyone who passes by you can see the displayed Ads instead of people sitting inside the car.

    Cool Google, but that's another idea that flies far away from my hand unless you call me to tell you more.

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  2. awesome, I heard a company was going to harness this technology for Small and regional businesses. Stay tuned this is going to knock your socks off. Large companies have been doing this for national advertisers, this is nothing short of incredible for local companies!!!

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  3. Where can I go to find a complete list of Google Display Network partners?

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  4. The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product.advertising Google already dominates text and CPC ads so going after display and video ads is the next logical step.the formation of the Display Advertising Network is a clear signal that Google really want to push this forward.

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